Roofing contractors - capitalize on the increasing demand for roof coatings

The demand for cool roofing (including roof coatings) is at an all-time high. Driven by national initiatives such as the Energy Star program from the U.S. Environmental Protection Agency (EPA) and various local efforts such as the California Energy Commission's Title 24 program, organizations are demanding that roofs do more than simply keep out water - they want rooftops to stay cool to reduce energy consumption. Government initiatives, tax incentives, and state and utility rebates are supporting this effort.

For years, building and facilities managers have specified white elastomeric roof coatings like those made by Conklin to protect roofs. White roofing solutions have grown exponentially in popularity over the last decade, with growth driven by the energy benefit that higher degrees of reflectivity can provide in specific environments, as well as the lower cost, faster installation schedule and high profitability benefits for the contractors trained to install them.

Studies by Oak Ridge National Laboratories and Lawrence Berkley National Laboratories have validated that in regions of high ambient temperatures with high solar irradiance, highly reflective coatings provide significant energy savings as a result of their cooling effect. These savings occur mostly during peak temperature conditions and when utilities charge peak fees.

In many regions of the country, using a reflective surface in the form of a roof coating can reduce the energy cost for a specific facility. But managers need to understand that many factors in addition to rooftop reflectance go in to a building's energy efficiency. Managers also must be careful when selecting a product - in regions without high temperatures and high solar irradiance, a coating's reflectivity might not even be a benefit, though its overall performance in protecting the roof from weather is always a benefit. 

It is quite simple to evaluate the potential savings of a reflective coating. Numerous online calculators describe the potential energy savings of a reflective roof. The most popular calculator for roof energy savings is the U.S. Department of Energy's Roof Savings Calculator. This tool allows managers to compare the current roof with the benefits of a coated roof by plugging in building information, along with the reflectivity and emissivity factors of the proposed coatings.

Please watch below to learn more about adding energy efficient, faster-to-install, higher profit Conklin cool roof coatings, restoration and ply systems to your roofing company's service offerings:



Join the Conklin Roofing Systems team!
The Conklin Company provides innovative roofing systems for a wide variety of roofing applications, including metal roof renovation, single-ply recoat, fabric reinforced, polyurethane foam and EPDM coating systems. Conklin’s roofing systems are VOC compliant, lightweight, easy to maintain, and EPA Energy Star Rated.

Conklin is the nation’s #1 acrylic coating company by volume, offering low overhead and high profitability, 30 years of proven labor-saving applications, regional and national training programs, and low start-up costs.

Conklin Roofing Systems have been applied to over 2 billion square feet of roofing throughout the United States since 1977. We were the first manufacturer of acrylic roof coatings, which protect investments from the weather and provide energy efficiency. Our top products have met or exceeded the strictest standards for fire rating and code approvals.

For more information, please contact Randy Patton at (309) 303-3128, via email at rpatton55@comcast.net or visit WhiteRoofingSystems.com to learn more.